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This

begins

with

you. 

Create your story

Do you want your business to stand out from the crowd?  Understanding the essentials that define your business as exemplary begins by knowing what makes you great.

You are an individual that has a unique talent pool. Because areas of talent are easily accomplished you may be overlooking essential attributes that distinguish you from your competition. 

Differentiating yourself is a process of discovery. That process is an investment you make in effort, time, and money that creates accolades of value for you and your clients. From that discovery process comes your mission, vision statement, and value proposition.

Where your mission is about you, your vision is what you see your clients doing as a result of your mission. And your value proposition is what your clients receive from you. All three need to line up. When they do, you have a strong foundation. 

Your clients know you and what to expect because your messages are clear, focused, and powerful.

The result is standing heads above others in your industry.  

Discovery

sets

you

apart.

Discovery Process

Discovering the unique you is the first step. After our first consultation you will have some homework. Working through key areas uncovers essential elements.

Then we get together for two to three hours to work through and into your unique value proposition. Our goal is establishing what makes you great.

We then get together for a final one hour appointment to establish your mission, vision, and value proposition. Taking the time after this process to make sure your mission, vision, and value proposition lines up with who you are is important.

Your story

_{Personal branding individualizes your business products and services. Your business standing out from your competition is important for your business success.  A creative plan takes your business into the marketplace using strategies to accomplish your goals.}  

_{Copy, design, and illustration all work toward establishing a focused message that creates consistency. Selecting the right channels—from printed materials to on-line to media placement—is essential to reaching your market.} 

Follow-up

Image development is clearly seen by response from the marketplace. Awareness of products and services through public relation efforts and advertising helps elevate bottom line figures besides creating a unique brand for your business.

The key is a consistent message over a specified period to reach specific goals adjusting the message when needed.  

Creative Services 

Copy Writing is written in the tone needed to reach your client. In today's marketplace there are four generations that have very different values systems. Your materials should address the needs of each.  

Web-Site Development is essential for most businesses today. Maximized web-sites can take your site to the top of the search engine list.  

Print Media: brochures, invitations, one-sheets, product description sheets, post cards, annual reports are telling your story. You may only have one chance to make a good impression. It needs to be good.  

Illustration draws prospective clients into your message. Sometimes more can be said through one piece of artwork than many words.  

Media Release and Placement is a great way to get the word out about you, your products and services as well as announcing a big happening in your business. Because someone else is talking about you in their publication, information is seen as credible. And, a media release is usually cheaper than paid advertising.

Ad Design and Placement keeps your name in the marketplace and reinforces your message to prospective clients.

For More Information

To obtain more information or to set an appointment call 303-688-0649 or email Candis@EssentialCommunique.com.  

303-688-0649 - Candis@EssentialCommunique.com

Essential Communiqué - Candis Kloverstrom - PO Box 206, Castle Rock, Colorado 80104

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